The Visionaries
Amber Nann and Frank Shulman are a dynamic husband-and-wife leadership team whose careers span hospitality, education, sales, and the alcoholic beverage industry. With a shared foundation rooted in restaurants and relationship-driven business, they bring complementary expertise and a proven ability to build, scale, and steward high-performing organizations.

Built on Rigor. Led with Care.

Amber is an accomplished educator, hospitality professional, and entrepreneur whose career reflects a rare blend of intellectual rigor, operational excellence, and people-centered leadership. She holds a Bachelor of Science in Geography from Arizona State University, along with a minor in History, grounding her work in both analytical thinking and a deep appreciation for cultural context and long-term perspective. Amber spent nearly a decade as a lead teacher with Great Hearts Academies, where she implemented a classical liberal arts curriculum and was known for designing thoughtful, disciplined learning environments that emphasized critical thinking, communication, and character. Earlier in her career, she built a strong foundation in hospitality, advancing through restaurant management, catering, and event production roles that demanded precision, creativity, and exceptional client experience. As Managing Director of NS2 Group LLC, an Arizona-based alcoholic beverage distribution company, Amber played a central role in strategic planning, operations, and relationship management, helping drive significant year-over-year sales growth while strengthening partnerships with suppliers, distributors, and community stakeholders.

Built to Grow Premium Brands

Frank is a seasoned sales executive and beverage industry leader with more than two decades of experience across fine dining, wine, and spirits. He holds a Master’s degree in Applied Leadership and Management from the Thunderbird School of Global Management, graduating summa cum laude. Frank
has held senior leadership roles with nationally recognized and emerging premium brands, including serving as Vice President of Sales, National & Strategic Partners at Lobos 1707, where he guided teams through national expansion and the brand’s acquisition by Diageo. Previously, as Director of Sales for the Western U.S. at Código 1530, he led multi-state teams, drove significant revenue growth, and supported the brand through its successful acquisition by Pernod Ricard. His earlier tenure includes leadership roles with J. Lohr Vineyards & Wines, where he delivered exceptional on- and off-premise growth, as well as senior operational and wine leadership positions with Fleming’s Steakhouse and Legal Sea Foods. As a former owner and Director of Operations of NS2 Group LLC, Frank played a pivotal role in scaling the company from a startup into a profitable enterprise that was ultimately sold. Known for his strategic rigor, relationship-building, and ability to scale teams, Frank has built a reputation for elevating brands, strengthening distributor partnerships, and driving sustainable, profitable growth.

In November 2023, they founded Bougie Brands Consulting LLC, where they now advise brands and founders on growth strategy, operational excellence, sales execution, and customer experience. Their work reflects a thoughtful blend of Amber’s people-centered leadership and operational precision with Frank’s strategic vision and deep industry insight. Their professional partnership is grounded in hands-on experience having worked side by side in restaurants early in their careers—instilling a shared ethos of excellence, discipline, and service.

Based in Arizona, Amber and Frank are also proud parents to two beautiful boys, ages 5 and 8, and are deeply committed to building a life that integrates family, education, and entrepreneurship. Amber homeschools their children, curating an intentional, classical, and values-driven education—an approach that mirrors the couple’s broader philosophy: thoughtful leadership, long-term vision, and success defined with purpose.
The Team
Ondrea Kee-Ghosh
Chief Digital Strategy & Engagement Officer
Alicia Kee-Ghosh
Chief Director of Digital Engagement
Derek Crow
Brand Experience & Ambassador Relations Lead – NV
Sara Tucker
Tucson Market Lead